What buyers are asking for this season — colors, features and packaging that move handheld fans in the gift channel.
Color-led collections
Gift buyers increasingly request curated color collections rather than single SKUs. Soft pastels and warm brand tones let retailers merchandise a full shelf story and encourage multi-unit purchases.
Foldable and 2-in-1 formats
Foldable handheld fans that convert into desktop stands continue to outperform. The added versatility justifies a slightly higher price and photographs well for online listings.
Giftable packaging
A clean gift box turns a functional fan into a present. Simple, modern packaging with space for a logo is the most requested upgrade in the gift channel this year.
